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Al Qaeda’s Latest Weapon?

I came across this interesting video segment from Fareed Zakaria’s weekly television program on CNN, GPS: Al-Qaeda’s Latest Weapon? Al Qaeda has launched a new magazine – “Inspire” – dedicated to providing the latest & greatest news for terrorists worldwide. Bizarre? Yep. What struck me was not just how glossy and polished the magazine looks, but the fact that companies are running ads within it! Having worked in the advertising world for several years, I know how important it is to define a target consumer and look for contact points – magazines, websites, television programs – that reach a high composition of such consumers. I can only imagine what kind of products and services are filling the pages of the book – I guess terrorists have become a key demographic in the increasingly bizarre world of modern media.


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